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Perks facts & stats

4 sourced facts about paid online surveys and survey rewards, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

About what share of online surveys today are completed on a mobile device?

Answerover 50%

Mobile devices have become the dominant way people respond to online surveys.

Source: Wikipedia, Online survey (2024) en.wikipedia.org

Going deeper

About how many people worldwide are on YouGov's survey panel?

Answerabout 24 million

YouGov draws its poll samples from a huge worldwide panel of paid and reward-based survey takers.

Source: Wikipedia, YouGov (2024) en.wikipedia.org

About how many members are in Ipsos's flagship U.S. survey panel, KnowledgePanel?

Answerabout 60,000

Ipsos's KnowledgePanel recruits a representative panel of U.S. households as potential paid survey respondents.

Source: Wikipedia, Ipsos (2025) en.wikipedia.org

Expert level

Online survey response rates can range from under 1% up to almost what figure, depending on the audience?

Answeralmost 100%

Response rates vary enormously: cold email invitations get very few replies, while dedicated membership panels can get almost everyone to respond.

Source: Wikipedia, Online survey (2024) en.wikipedia.org

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